Mark Holman, MBA                       •4640 Ramblewood Drive   •Fayetteville, NC 28304  •(910) 424-7465   •(910) 229-7961 cell  ______________________________________________________________________________________________________________

I approach business marketing like I play tennis - serve and volley.OBJECTIVE
I am seeking an executive marketing role with a company that requires skilled marketing development and matches incentives with quarterly growth.

SUMMARY
Results driven, creative, decisive professional with over 14 years of experience in marketing of various tangible and intangible products. Performance areas include communications, e-Commerce, media planning, media budgeting, advertising, innovation, product management, integrated marketing, and product development. Proven ability to select, develop, and promote motivated employees within an organization. Consistently exceeds corporate sales objectives. Marketing and Management background with extensive marketing experience.  

EDUCATION
Masters of Business Administration in Marketing Jan 2000 - Jun 2002
University of Cincinnati, Cincinnati, Ohio

Bachelors of Science in Biology/Chemistry Aug 1977 – May 1981
Methodist University, Fayetteville, NC

EXPERIENCE

Nutrition and Fitness, Inc. dba NFI Consumer Products - January 2006 - present

VP Marketing - April 2007 - present

Promoted to executive capacity to oversee and develop strategic marketing initiatives that increase company profitability and product market share. Initial outlines completed are online couponing, Ocean Bridge Group advertising agency interface, national print media buys, and in-store relailer partnerships.

Marketing Manager - January 2006 - March 2007 - Responsible for integrated marketing campaigns, staffing, OS Commerce, product development, product management of 20 different consumer products, public relations, consumer sales, channel sales, vendor relations, website development, search engine optimization, media planning and marketing budgets.

Completed Performance Initiatives as follows:
•Designed, developed, and implemented corporate public relations plan to include press relations, publicity, and events.
•Designed, developed, and implemented corporate tactical marketing plans.
•Developed and implemented successful coupon strategies that provided over 8M new coupons in the market.
•Developed and implemented an affiliate network through shareasale.com.  
•Increased company revenue through November by 22%.
•Designed, developed, and implemented a 4.3 million dollar media plan encompassing 4 product categories.
•Designed, developed, and completed national marketing events using direct mail, radio, local print ads, and FSI campaigns.
•Increased Blue-Emu sales 28%.
•Designed, developed, and implemented OS Commerce including website development, PPC Campaigns, email marketing, and Search Engine Optimization.
•Generated a 15000% increase in online revenue.
•Wrote and implemented strategic customer service call center operations plan and new product training.
•Completed company websites including nfiproducts.com, transdermis.com, blue-emu.com, coderedignite.com, hoodiamax.net, dietfizz.net, cidermax.com, dietfizz.net, osteofizz.net, thediseaseconspiracy.com, restrictical.com, getyourfizzon.com, resvinatrol.com, resvinatrolcomplete.com, resveratrolcomplete.com, metabolose.com, herbaleane.com, barefootcoralcalciumcomplete.com, barefootsuperd3.com, 8hoursleep.com, sinufree.net, and umeskin.com.
•Designed and completed all media buys direct.
•Managed video production segments for NFI Consumer Products. 
•Wrote websites, letters, product announcements, PSAs, sales scripts, sales letters, press releases, email marketing campaigns, newsletters, advertorials, product descriptions, packaging labels, direct mail pieces, IFC labels, slogans, tag lines, radio commercials, TV scripts, press releases, and market research questionnaires.

Le Bleu Water of Fayetteville - May 2005 - December 2005 - Commercial
Sales Representative - Responsible for territory sales of company products to consumers throughout 14 counties in Eastern NC. Le Bleu water, a North Carolina company, offers 5 gallon bottles, sports drinks, fruit drinks, Le Cola, soap products, small package, water coolers, display racks, visi-coolers, coffee service, and bottled water.

-Generated 180% of quota in August.
-Sales exceeding $153,000 in annual revenue from June 1 - December 31.

Holworks International Home Based Business Opportunities –June 2002 –present - Owner
Started a successful home based business to market products and services as a distributor, broker, and/or affiliate marketer. Services including web hosting, search engine placement, submission services, product sales, software sales, affiliate sales, and traffic generation. Successfully enrolled new distributors in Coffee Fair, New Millennieum, KISS, KissJet, Commission Spyder, Auto FFA, Holworks FFA, Work Pilot, Look Pilot, No More Hits, Hit Pulse, Exchange Pilot, Alexa, E-Biz Rotator, My E-Biz Page, DTL Network, Oasis Wellness, Life Force International, Prebot.com, and many more.

-Designed and implemented web pages for the domain www.holworks.com
-Site ranked 35,960 by Alexa.com
-Designed www.breedersworld.org site for animal breeders and lovers.
-Number one affiliate in August 2003 for MJV/Look Pilot Search.
-Ranked Number 10 under Google and number 1 under Yahoo for keywords Energy Skin Patches.
-Implemented Integrated Marketing Campaign to include, radio, print, and Internet to promote holworks.com
-Generated $2365.00 in new sales for Coldwater Creek in 2004.
-Generated 387,016 page views for various Link Share merchants in 2004.
-Website Developer – MacRae, Perry, and MacRae, LLP - Jan 2004 - Jan 2006 - Website Designer and Developer

Provide website design, search engine optimization and page development services to a local Fayetteville attorney firm and several National dog breeders to establish web presence and provide an additional revenue stream. Continually exceed expectations of clients by making their websites profitable, visible on key search terms, and integrated to offline marketing initiatives.

-Designed and launched macraeperrymacrae.com
-Designed and launched breedersworld.org
-Developed and launched holworks.com

KissJet - Jan 2003 - May 2003
Writer - Wrote Internet Training Manual for new members and various Cargo applications accessed by members demonstrating Internet Marketing. Hired to complete various How To sections to aid new marketers. Successfully initiated marketing campaigns to enroll new members.

Johnson and Johnson - Cincinnati, OH April 1999 – Dec 1999
CNS Institutional Representative
The CNS Division of J&J represents over 2 billion dollars in sales annually from Risperdal and other anti-psychotic drugs. Was hired to perform territory management in Cincinnati hospitals, teaching institutions, and VA facilities. Territory expanded twice in six months to include Columbus, Chillicothe, and Dayton with additional plans to expand throughout the entire state of Ohio. Wrote business plans, exceeded sales quotas, established institutional budgets, developed regional speaker programs, provided competitive intelligence, wrote marketing reports, and developed sales forecasts.

-Established relationships with three local physicians to conduct schizophrenia speaker programs.
-Organized and launched 17 Dinner Programs.
-Exceeded sales quotas for two of three quarters.

Cincinnati Bell Long Distance - Cincinnati, Ohio Oct 1998 – April 1999
Senior Account Executive
Marketed integrated telecommunications products such as frame relay, long distance, high speed internet, and T-1’s, to medium to large businesses within an assigned geographical territory.
-Partnered with Cincinnati Bell and Cincinnati Bell Equipment to link customers locally.
-Marketed products and services directly to CEO’s, MIS directors, systems engineers, and business owners to complete system network planning.
-Finished seventh out of 227 for new sales in December 1998.

Aventis Pasteur formerly Connaught Laboratories - Swiftwater, PA Nov 1992 – Apr 1998
Hospital Market Manager – Cincinnati, Ohio
-Exceeded business areas gross margin sales quotas in a three state territory.
-Established a “Polio and Pertussis” Speaker’s Bureau.
-Developed and implemented 22 promotional and CME speaker’s programs.
-Met or exceeded Management Business Objectives for all years.
-Wrote business plan, established institutional budgets, and developed sales forecasts.

Telesales Manager - Swiftwater, Pennsylvania 1994 - 1996
-Supervised day-to-day activities of between 12 – 20 Biological Product Associates in a Call Center.
-Generated team sales of 161% of gross margin sales quota in 1995.
-Promoted 23 of 25 original reports to BPS position.
-Promoted above peers to Hospital Market Manager.
-Exceeded Management Business Objectives requirements.

Biological Product Specialist - Columbia, South Carolina 1992 - 1994
-Ranked second in division for new sales in 1994.
-Promoted above peers to Telesales Manager Position.
-Successfully launched ActHib/DTP, Varivax, MMR II, PedvaxHib, Pediatric Recombivax, and Typhim VI.

National Career Centers – Fayetteville, NC April 1988 – Nov 1992
Held various marketing positions with this now defunct national job fair company including an entry level sales position, regional manager, and Director for the Northeast operations. Duties ranged from closing new sales, customer service to existing companies, budgeting, forecasting, product innovation, regional profit and loss, and operations.

Northeast Regional Director
Managed a team of three telesales managers and 24 sales representatives to market employment centers throughout the Northeast corridor. Additionally, responsible for integrated marketing campaign, budgeting, hiring, P&L, and operations for more than sixty recruiting centers annually.
-Team finished number one region in the company out of four.
-Team exceeded over 1.8 million dollars in revenue collections.
-Team completed annual calendar of 40 Northeast Career Centers.
-Developed product innovation concept for non-exempt employees (Secretarial Career Center) including pilot set-up, advertising, customer placements, profit and loss, and host facility management.

Mid-Atlantic Manager
Supervised 8 Sales Representatives to market employment fairs throughout Baltimore, Philadelphia, and Washington, DC.
-Promoted above peers to assume Northeast Regional Director position.
-Team exceeded 100,000 in revenue collections for all 8 Career Centers or 800,000 annually.
-Team finished number one of three Northeastern regions.

Sales Representative
Responsible for marketing employment fairs to major corporations throughout the United States. Networked with key human resources managers to analyze staffing and professional applicant fulfillment.
Promoted above peers to assume Mid-Atlantic Manager position.
-1988 - Received a Silver Production Award for sales and collections of $150,000.
-1989, 1990 – Received a Gold Production Award for sales and collections of $225,000.
-1991 – Received a Platinum Production Award for sales and collections of $300,000.
-Brand extension innovations included Secretarial and Affirmative Action recruiting centers.

Activities and Honors
-Four year Army ROTC Scholarship recipient
-Fayetteville Dogwood Open Tennis Doubles and Mixed Doubles Champion 1989.
-4.5 Greater Cincinnati Indoor Tennis Association Singles Champions 1999
-4.5 Greater Cincinnati Indoor Tennis Association Doubles Champions 1999
-President – Pi Kappa Phi Fraternity
-Moeller High School Tennis Coach Volunteer – 1998
-United Way Volunteer
-March of Dimes Volunteer
-Keyboards, Composing, and Voice